Customer 1st! BOOTCAMP Your CRM Readiness Assessment
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Before you spend $5 million or $500,000 or even $50,000 on CRM technology,
get a quick read on your organization's readiness. Let IDG deliver for you
an honest, brutal barometer reading using our three step "Customer 1st" process.
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To receive a quote for your own personal Customer 1st BOOTCAMP, click here.
» Thinking about launching a major CRM effort?
» Rethinking your present CRM investment strategy?
» Concerned about moving on to the next phase of your CRM plan?
How much do your Customers count?
Step I...Off-site review of published documents
» Public information
» mission
» annual report
» web site
» public releases
» Process information
» Customer differentiation
» IT process customer count
Step II...One day on-site "Day in Executive's Life"
» direct customer interactions
» eavesdrop on call centers
» behavior at company meetings
» "elevator" speeches
Step III...Deliver quick, "no holds" barred recommendations
» Ready to move ahead
» Don't even think about it
» Formal assessment
- survey management/ employees
- survey customers
- benchmark competitors
